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    ZPP Policy Brief on the European Commission’s “Apply AI Strategy”



    21/10/2025

    ZPP Policy Brief on the European Commission’s “Apply AI Strategy”

    Applications of AI technologies are set to revolutionise a vast array of industries. With its strong startups and industrial base, the European Union is in a position to make the most out of this potential. In spite of this, only 13.5% of EU-based companies are currently making use of these technologies, with SMEs having an even lower adoption rate.

    To address this issue, on 8 October 2025 the European Commission adopted a new “Apply AI Strategy” intended to promote the integration of AI for companies. In this overview, we will break down what the Strategy means in practice, particularly in terms of what sectoral flagships the Commission plans to introduce, the methods proposed to address cross-sector challenges, and the nature of the new single governance mechanism that would make these plans a reality.

    See more: ZPP Policy Brief on the European Commission’s “Apply AI Strategy”

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