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Analysis of the Polish e-commerce market. Expansion potential of Polish companies



Warsaw, 7th September 2021

 

Analysis of the Polish e-commerce market. Expansion potential of Polish companies

 

The Union of Entrepreneurs and Employers commissioned a study of the e-commerce market in Poland. In-depth interviews as part of that study were conducted in August 2021. The study is already the second analysis of the e-commerce market carried out by the Union.

The first report dedicated to the Polish e-commerce market, published in March this year, focused on the quantitative analysis of the market situation and development opportunities with the use of e-commerce for small and medium-sized companies.

This time, the study aimed to identify the reasons why Polish companies are afraid to utilise e-commerce tools or take advantage of international expansion, as well as on ways that can dispel these fears, and thus unlock the potential of Polish companies.

 

Find out more: 07.09.2021 On-line sales survey of companies

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