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PRESS RELEASE: SMRs as a Key Contributor to the EU’s Energy Security: A Successful Event at the European Parliament

Brussels, 17 April 2025 

PRESS RELEASE: SMRs as a Key Contributor to the EU’s Energy Security: A Successful Event at the European Parliament

Brussels, 18.3.2025 – The European Parliament hosted a high-level event titled “Energy Security as a Pillar of the Security of States and the European Union: The Role of SMRs in Strengthening the Energy Security of the EU”, co-organized by ZPP (Union of Entrepreneurs and Employers) and SNETP (Sustainable Nuclear Energy Technology Platform), under the patronage of Polish MEPs and the Polish Presidency of the Council of the EU. The event gathered around key policymakers, industry leaders, and researchers, to discuss the strategic role of Small Modular Reactors (SMRs) in ensuring Europe’s energy security.

The event underscored Poland’s ambitious nuclear projects as key levers for decarbonizing its energy mix and industrial processes. It also highlighted how SMRs can provide electricity and heat while enhancing the EU’s energy resilience. The discussions reinforced the idea that nuclear energy, alongside renewables, is an essential component of the EU’s clean energy transition.

Among the key takeaways:

  • Polish Government Commitment: Wojciech Wrochna, Secretary of State for Industry, emphasized the complementary role of large reactors and SMRs in securing stable and affordable energy. He called for a more flexible EU state aid framework for nuclear projects and accelerated licensing procedures.
  • Strong Political Support: Polish MEP Adam Jarubas (EPP) praised SMRs as a cost-effective solution enabling private sector investments.
  • EU Institutional Backing: The European Commission representatives, Maive Rute (DG GROW) and Jan Panek (DG ENER), reaffirmed the EU’s commitment to technological neutrality and acknowledged the role of nuclear in reducing fossil fuel dependence. It was highlighted that demand for reliable low carbon energy is growing fast in Europe. The European Industrial Alliance for SMRs was highlighted as a key initiative to advance deployment.
  • Industry and Research Perspectives: Speakers from Nucleareurope, OSGE, EDF’s Nuward, NCBJ projects, and other leading organizations showcased nuclear energy’s strategic advantages particularly when strongly supported by European industry and supply chain: energy independence, affordability, and job creation. They also stressed the importance of international cooperation across Europe to accelerate project implementation and ensure supply chain resilience.

The successful organization of this event by SNETP and ZPP demonstrated the growing momentum behind nuclear energy as a pillar of Europe’s energy security. As the EU accelerates its decarbonization efforts, nuclear—particularly SMRs—stands out as a reliable, innovative, and strategically important energy source for the continent’s future.

Wojciech Wrochna, Secretary of State at the Ministry of Industry and Government Plenipotentiary for Strategic Energy Infrastructure opened the discussion by emphasizing the role of nuclear energy in achieving the EU’s energy transition goals. He highlighted the necessity of aligning stakeholders, regulators, and policymakers to ensure effective support for nuclear power. Wrochna stressed that energy-intensive industries and emerging technologies, such as AI and data centers, require stable and clean energy sources, positioning SMRs as a crucial solution. He underlined the importance of creating a stable regulatory framework to attract investment and accelerate the deployment of nuclear projects.

Adam Jarubas, Member of the European Parliament and Chair of the SANT Committee, underscored the challenges of achieving a low-carbon energy future and the need for a balanced energy mix. He highlighted that while renewable energy sources are essential, they alone cannot ensure energy security. Jarubas pointed to SMRs as a promising alternative, given their flexibility and feasibility for private investment. He noted that despite ongoing development, no SMR plants are operational in Europe yet, with three projects currently underway.

Maive Rute, Deputy Director-General of DG GROW, reaffirmed the European Commission’s commitment to ensuring a sustainable and clean energy future. She acknowledged the significant reduction of fossil fuel dependency and emphasized the need for further efforts in grid interconnection and infrastructure development. Rute stressed that energy security is not only an industrial priority but also a key economic and geopolitical concern. She highlighted ongoing EU initiatives, including the Clean Industrial Deal, which aims to align competitiveness with decarbonization.

Emmanuel Brutin, Director General at Nuclear Europe, emphasized the critical role of existing, new built and SMRs in securing Europe’s energy supply. He welcomed the EU’s Clean Industrial Deal and underscored the importance of ensuring a level playing field for nuclear energy. Brutin highlighted the financial challenges of nuclear projects, particularly the high capital costs, and called for targeted support mechanisms. He also stressed that lifetime extensions of existing nuclear power plants remain a cost-effective way to enhance energy security and maintain stable electricity prices.

Jakub Bińkowski, Member of the Board at the Union of Entrepreneurs and Employers (ZPP), addressed the urgency of resolving regulatory uncertainties surrounding SMRs. He emphasized the need for clear guidelines on investment timelines and implementation strategies. Bińkowski pointed out that creating an investor-friendly environment is crucial for accelerating the deployment of nuclear technologies. He urged policymakers to take decisive steps in ensuring SMRs become a viable part of Europe’s energy transition.

Bernard Salha, President of SNETP, provided an overview of the European nuclear sector’s challenges and opportunities. He highlighted the importance of reducing fossil fuel dependency and ensuring affordable, decarbonized electricity. Salha pointed out that electrification will grow significantly, with nuclear energy playing a vital role in supporting both electricity and industrial heat applications. He also underscored nuclear energy’s contribution to economic sovereignty, job creation, and research development across Europe.

Jan Panek, European Industrial Alliance on SMR, DG ENER, emphasized the critical role of political support from the European Parliament in advancing SMR deployment. He highlighted the strong backing received from the previous legislature and stressed the importance of maintaining this momentum with the new Parliament. Panekoutlined the Industrial Alliance’s project-based approach, noting that nine SMR projects have already been identified to drive deployment across the EU. He underscored the need for regulatory and financial enablers to ensure these projects reach commercialization by the early 2030s.

Jung Eun Kim, Vice President Samsung C&T, outlined that the support of the construction, procurement and engineering companies (EPC) is crucial for effective SMR projects deployment. Mr Jun Eun Kim outlined that Nuclear projects need EPC contractors who are capable of delivery on time and on budget. Mentioned by others, constructed by Samsung C&T Barakah NPP is the best example of proper delivery. Samsung C&T is technologically agnostic and has an ambition to deliver BWRX-300 units that are about to be deployed in Poland by OSGE. However, due to being agnostic in terms of technology, Samsung C&T is ready to be a part of any SMR and full-scale reactor, bringing the extensive experience obtained within Korean and Middle Eastern nuclear projects.

Rafał Kasprów, CEO of ORLEN Synthos Green Energy (OSGE), presented insights from the U.S. energy sector, highlighting a shift toward energy realism—prioritizing reliable baseload power. He mentioned that the industry in the USA has announced the beginning of a new era in energy. This important message, as news from the USA is always significant, resonated at the world’s largest industry conference, CERAWeek in Houston. This new era is called energy realism. The key remark from Mr. Kasprów was that in order to regain the competitiveness of European Union industry against the USA, within the areas such as data centers and AI, we need energy and we need base load. Energy in sufficient quantity and with appropriate quality of supply – 7 days a week, 24 hours a day, independent from the weather conditions. He outlined  that building a fleet of BWRX-300 reactors could be an excellent example of transatlantic cooperation. We have an American design, but we also have a very robust European supply chain. Turbines can come from France or Poland. We have factories in Poland that produce generators. In Spain, fuel that will be used in the BWRX-300 has been produced for several decades. Let’s not ask ‘what if’ about SMRs. This is proven technology. There are no doubts about safety or construction time. This is not a time for doubts, it’s a time for action. And the positive news is that we are already taking action.

Sandro Baldi, SMR Commercial Director at EDF – International Nuclear Development, outlined EDF’s NUWARD project, designed to replace coal-fired plants and provide energy-intensive industries with both electricity and heat. He highlighted the project’s modular approach, emphasizing simplicity, scalability, and prefabrication to ensure cost efficiency and faster deployment. Baldi also detailed ongoing collaboration between six European nuclear safety authorities to harmonize regulatory requirements and avoid unnecessary design modifications across different jurisdictions. He stressed that a strong European supply chain is key to ensuring energy security without external dependencies.

Józef Sobolewski, Director of HTR Development at NCBJ, introduced Poland’s HTGR-POLA reactor, a high-temperature gas-cooled reactor designed to provide heat for industrial applications. He highlighted that while traditional light-water reactors dominate the market, fourth-generation reactors like HTGR-POLA offer higher efficiency and enhanced safety features. Sobolewski emphasized that 50% of the intellectual property behind the reactor is Polish, positioning the country as a leader in advanced nuclear technology in the EU. He underscored the potential for nuclear heat to decarbonize hard-to-abate industries and reduce reliance on fossil fuels not only in the EU.

Abderrahim Al Mazouzi, General Secretariat at SNETP, delivered the closing remarks, emphasizing the critical role of continued collaboration between policymakers, industry leaders, and technology providers to accelerate SMR deployment in Europe. 

Zobacz: PRESS RELEASE: SMRs as a Key Contributor to the EU’s Energy Security: A Successful Event at the European Parliament

Press Release: Automotive Industry at a Crossroads – Europe Needs Support, Technological Neutrality and Data Access

Brussels, 10 April 2025 

Automotive Industry at a Crossroads – Europe Needs Support, Technological Neutrality and Data Access

On March 26, 2025, the European Parliament in Brussels hosted the event “Securing the Competitiveness of the EU Automotive Industry – Technological Neutrality and Data Access in the Driver’s Seat,” co-organised by the Association of Automotive Parts Distributors and Producers (SDCM), the Union of Entrepreneurs and Employers (ZPP), SME Europe, and SME Connect. The event was held under the patronage of the Polish Presidency of the Council of the European Union.

The event was hosted by Members of the European Parliament Elżbieta Łukacijewska and Kosma Złotowski.

Elżbieta Łukacijewska, European People’s Party, opened the discussion with her welcome speech, emphasising: “The European Commission’s Automotive Industrial Action Plan is a step in the right direction, but we must ensure that no part of the ecosystem is left behind. Fair access to vehicle data, future-proof type-approval rules, and strong support for remanufacturing are essential for Europe’s automotive industry. Independent service providers need legal certainty, and repairers must have access to the technical information they require. Remanufacturing should be incentivised to strengthen local industry and create skilled jobs. By working together, we can find solutions that benefit everyone.”

As indicated in the speech of Kosma Zlotowski, European Conservatists and Reformists Group, European Parliament (video recording):

„The future of the automotive industry in Europe is at risk, and the European Commission’s plan lacks the radical action needed to reverse the damage caused by previous decisions. We must acknowledge that the push for electrification, without regard for the costs, is a major factor in this crisis. The European automotive industry cannot be constrained by ideological goals; all technologies that reduce emissions must be taken seriously to remain competitive. The transformation of this sector must not ignore the challenges faced by small and medium enterprises, whose survival is critical for the entire ecosystem.”

In his keynote speech, Tomasz Bęben, President of SDCM, emphasized: “Without appropriate legislation ensuring data access and respect for technological neutrality, we risk stalling investment, losing jobs, and weakening the competitiveness of the European automotive industry. The European automotive sector has a lot to offer in order to sustain the mobility of millions of European citizens, but also to place Europe highly in the ranking of competitive markets worldwide. However, it needs smart regulatory environment that will foster the innovativeness and development of wide range of services, the reduction of unnecessary regulatory burden, but also the prioritise Europe as a location for investment and development of cutting-edge technologies”.

On the topic of technological neutrality, Benjamin Krieger, Secretary General of CLEPA, stated: “The EU must build a broad bridge to sustainable mobility, not a narrow path. True technology neutrality—embracing plug-in hybrids, hydrogen, and renewable fuels—is essential to preserving jobs and competitiveness today and beyond 2035. With Europe’s automotive supplier sector facing alarming challenges, including 54,000 announced job losses in 2024 alone, urgency is paramount. While CLEPA welcomes the Commission’s recently published Action Plan, key questions remain unanswered, and swift, concrete action is needed to secure a sustainable and competitive future.”

Mark Nicklas, Head of Unit, DG GROW, European Commission, emphasised the need for innovation in the automotive industry: “The European Commission’s Action Plan includes measures for advancing key technologies such as software-defined vehicles, next-generation batteries, and autonomous driving. However, regulatory barriers still hinder progress towards a single market for autonomous vehicles, and the Commission will take action to enable real-world testing and deployment across Europe. The action plan is necessary to avoid European manufacturers falling behind in global competition and to secure the industry’s future.”

Sylvia Gotzen, CEO of FIGIEFA, highlighted the importance of vehicle data access: “FIGIEFA welcomes the European Commission’s Action Plan recognition of the need to enable the full automotive ecosystem to benefit from data from connected vehicles. However, the approach outlined in the Plan falls short of delivering a concrete solution: while the Data Act is a positive step, it is not sufficient on its own. We urge the Commission to move forward with a legislative proposal on the already existing draft legislative proposal for access to in-vehicle data, functions and resources. Postponing action until the assessment of the Data Act is completed will severely hinder independent service providers’ ability to innovate and develop digital mobility services. Global competitors will not wait.”

Marcin Barankiewicz, Secretary General at EGEA also stressed the importance of the ability to use in-vehicle data by independent operators, as it allows them personalize solutions, improve customer experience, and drive economic growth.

The message from the event was clear – the European automotive industry is at a critical turning point. To remain competitive, the sector urgently needs real support: financial, regulatory, and technological. It is crucial to ensure technological neutrality and fair access to in-vehicle data, both of which are essential for maintaining innovation, sustainability, and long-term competitiveness in the EU market.

See the full document: Automotive Industry at a Crossroads – Europe Needs Support, Technological Neutrality and Data Access

Product Safety in E-Commerce: What steps should the EU take to protect consumers from unsafe imports while supporting innovation and fair competition in the digital marketplace?

Brussels, 10 April 2025

Product Safety in E-Commerce: What steps should the EU take to protect consumers from unsafe imports while supporting innovation and fair competition in the digital marketplace?

As the European Parliament considers amendments to the draft report on Product safety and regulatory compliance in e-commerce and non-EU imports, ensuring a pragmatic, enforceable, and future-oriented framework for customs and market surveillance is more urgent than ever.

See the full commentary: Product Safety in E-Commerce: What steps should the EU take to protect consumers from unsafe imports while supporting innovation and fair competition in the digital marketplace?

Commentary: AI Continent Action Plan

Commentary: AI Continent Action Plan

The Union of Entrepreneurs and Employers welcomes the European Commission’s AI Continent Action Plan and shares the urgency outlined by Executive Vice-President Virkkunen: “AI is no longer ‘just’ a competitive advantage; it’s a necessity.”

Europe indeed boasts world-class universities and research institutions, as well as 30% more AI researchers than the US. We also applaud the ambition to launch AI Gigafactories, establish AI Factories, and mobilize €20 billion through the InvestAI Facility. However, to turn this potential into real-world impact, the business environment must be fit for purpose. Today, the reality for many European companie is that navigating fragmented regulations and overlapping standards is a barrier to growth. AI startups are innovative, but without legal clarity and simplified compliance, they risk being outpaced by global competitors operating in more agile frameworks. We support European Commission’s goal to minimise regulatory burdens and ensure a simple and innovation-friendly implementation of the AI Act. The AI Service Desk and accompanying guidance are welcome steps—but they must complement, not substitute, real structural reform. In this context, the introduction of regulatory sandboxes is a particularly important tool: these environments allow businesses to test AI solutions under the supervision of regulators, helping to clarify legal requirements, reduce uncertainty, and speed up time to market—without compromising safety or compliance.

Skills and talent

As part of the Skills Union, the European Commission is investing in talent development: an AI Skills Academy will be set up, and scholarships, study and internship programs in artificial intelligence will be launched. Facilitating the migration of highly skilled professionals and the return of European talent is also a priority. Innovation centers will offer courses for employees of small and medium-sized enterprises and start-ups.

Simple and transparent rules for European businesses

Following the entry into force of the AI Act, a number of tools are planned to support its implementation: a focal point, national regulatory sandboxes, the AI Pact initiative and codes of conduct. The aim is to create a predictable and simplified regulatory environment while preserving space for innovation.

For us, the message is clear:

Simplify compliance, for companies facing cascading obligations through supply chains;
Ensure regulatory certainty, so companies can confidently scale innovation;
Accelerate AI adoption across strategic sectors, backed by public-private cooperation;
Boost talent pipelines, including streamlined access to AI education.

Now, to truly lead in AI, Europe must go one step further—moving from ambition to enablement. That means removing red tape, streamlining frameworks, and ensuring that businesses can thrive.

Our call to the Commission is clear: continue working closely with the business community to ensure this Action Plan empowers—not entangles—the very actors driving Europe’s AI future.

 

See more: Commentary: AI Continent Action Plan 

Press Release: EU-Ukraine Trade at a Crossroads: A Strategic Perspective

Press Release

25 March 2025 Brussels

EU-Ukraine Trade at a Crossroads: A Strategic Perspective

On Tuesday, 25 March 2025, Union of Entrepreneurs and Employers (ZPP) co-organised a working dinner on “EU-Ukraine Trade at a Crossroads: A Strategic Perspective” in partnership with the SME Connect and the European Enterprise Alliance, hosted by NIELS FLEMMING HANSEN MEP in the European Parliament in Brussels. To join us were H.E. VSEVOLOD CHENTSOV, Head of the Mission of Ukraine to the European Union; IHOR BRYZHATYI, EU-Team, Project Director and Programme Manager, Konrad-Adenauer-Stiftung; MARCIN NOWACKI, Member of the European Economic and Social Committee, President European Enterprice Alliance, Vice President ZPP; RUSLAN ILLICHOV, Director General, Federation of Employers Ukraine; JANIS AIZSALNIEKS, Team Leader for Socio-Economic policy team, Unit ENEST.D.2 – Economic and Sectoral Policies, European Commission; SVITLANA TARAN, Senior Research Fellow, European Policy Center; NAZAR BOBITSKI, Director, EU Office, Ukrainian Agribusiness Club (UCAB); MYKHAILO BNO-AIRIIAN, Special Trade Representative, Federation of Employers Ukraine. 

In his introduction, HORST HEITZ anticipated the discussion to be about more than trade — it was about shaping a common future between Ukraine and the European Union. He highlighted that while markets and financing are important, real investment also means providing security, with Ukraine playing a crucial role in Europe’s stability. He stressed that the EU must demonstrate Ukraine will come out of this war stronger and more successful than Russia, so that its citizens feel their choice for freedom was right — and that they will truly benefit from it.

In his welcome address, NIELS FLEMMING HANSEN MEP highlighted the profound importance of EU-Ukraine trade relations. He reflected on a recent visit to Ukraine, recalling the devastation of war—but also the resilience of the Ukrainian people and the remarkable rebuilding efforts that followed. He underscored Denmark’s unwavering support for Ukraine, rooted in the shared European values of democracy, solidarity, and peace. Mr. Hansen emphasized that the EU’s partnership with Ukraine goes beyond economics—touching the very core of a shared future. Particular importance, he noted, should be given to supporting Ukrainian small and medium-sized enterprises (SMEs), helping them access EU markets and stay connected to global trade, especially during wartime.

H.E. VSEVOLOD CHENTSOV emphasized that Ukrainian business plays a vital role in helping diplomats and policymakers understand the real conditions, challenges, and opportunities on the ground. Ambassador Chentsov highlighted the importance of leveraging existing legal frameworks, such as the Association Agreement and DCFTA, while also building a bridge toward Ukraine’s future EU membership. Supporting the Ukrainian economy now, he said, is critical. He pointed to Ukraine’s unique position in contributing to Europe’s strategic goals — including energy transition, industrial resilience, and especially food security—despite the ongoing war. He acknowledged the concerns within the EU, including those of European farmers, but urged decision-makers to look at the bigger picture and consider mutual benefits. Ambassador Chentsov concluded by calling for wise, balanced solutions, based on accurate data and shared interests. He stressed the need to resist protectionist tendencies and instead focus on cooperation, creativity, and the broader vision of economic integration between Ukraine and the EU.

IHOR BRYZHATYI highlighted that the Global Gateway initiative marks a turning point in the EU’s development cooperation and trade policy. Ihor noted that while the initiative builds on long-standing financial instruments, its new strategic focus is on competitiveness, self-interest, and the creation of global trade corridors—connecting the EU with regions like Africa, Central Asia, and the Southern Neighbourhood. He emphasized that this shift reflects a broader change in EU policy priorities, balancing economic partnerships with democratic values and governance. However, he also cautioned that without greater involvement from EU Member States and businesses, the initiative risks remaining too Brussels-centric and lacking real ownership across Europe. Drawing on past lessons, Ihor pointed to Georgia as a case where trade agreements did not fully deliver on their promise, due in part to insufficient engagement with local businesses and implementation challenges. He warned that similar risks apply to new strategic corridors, including the Trans-Caspian route, unless these lessons are taken seriously. Turning to Ukraine, he stressed that the country is not just a trade partner but a future EU member state — and should be treated as such. Ukraine’s integration into the Global Gateway, particularly in sectors like agriculture and infrastructure, could strengthen both EU competitiveness and global food security. He argued that Ukraine has the potential to play a central role in helping Europe counter external dependencies and reinforce its position as a global economic actor. Ihor concluded by calling for strategic investments that genuinely serve European interests and urged stronger involvement from national governments and European businesses to ensure the success of the Global Gateway and its long-term benefits for both Ukraine and the EU.

MARCIN NOWACKI co-presented a joint paper created in cooperation between the Federation of Employers of Ukraine and ZPP. Marcin highlighted the rapid evolution of EU–Ukraine trade relations, especially under the Deep and Comprehensive Free Trade Area (DCFTA) and the temporary autonomous trade measures (ATMs) introduced in 2022. He noted that in 2023, the EU became Ukraine’s largest trading partner, accounting for 56% of its total trade in goods, with bilateral trade reaching nearly €62 billion — more than double the volume since the DCFTA’s implementation in 2016. He presented data showing significant growth in EU exports to Ukraine and a strong, positive trade balance in favor of the EU. This, he argued, demonstrated that open trade was beneficial for both sides. The joint paper outlined three future trade scenarios: extending ATMs, extending ATMs with safeguards, and targeted DCFTA amendments under Article 29 — the last of which is currently under active discussion as the existing ATMs are set to expire in June. Marcin acknowledged market fluctuations in 2022–2023, including the reopening of Black Sea routes and safeguard measures by certain member states. Nonetheless, he stressed that Ukrainian and EU businesses alike were calling for a stable and predictable trade environment. He welcomed the Commission’s approach to categorizing products by sensitivity and encouraged swift, transparent negotiations to avoid gaps in regulation. He concluded by reaffirming that Ukraine is a reliable trade partner, and that Poland—Ukraine’s largest EU trading partner—remains committed to supporting closer economic integration. The priority, he said, is to ensure that trade remains steady, business-driven, and politically stable. 

RUSLAN ILLICHOV noted that despite the war’s devastating impact—over 300 businesses destroyed and more than 2,000 relocated from eastern to western Ukraine — Ukrainian industry remains resilient, active, and committed to cooperation with European partners. Ruslan stressed that Ukrainian businesses are not only surviving but investing and working hard to remain strong contributors to Ukraine’s economy — and, by extension, to European stability. He underlined that free trade with the EU is not about privilege or profit, but about sustaining wages, paying taxes, and funding Ukraine’s defence. A strong Ukrainian economy also strengthens the European Union. While agriculture has dominated much of the trade debate, Ruslan urged policymakers to look beyond it. He emphasized that Ukraine is both a consumer and importer of European agricultural technology and equipment, making the trade relationship a win-win. More importantly, Ukraine sees itself as a future industrial partner in European supply chains, ready to contribute in sectors such as pharmaceuticals, machinery, and automotive production. Ruslan concluded by calling on European institutions to think beyond short-term trade issues. He emphasized Ukraine’s readiness to become a reliable manufacturing hub for Europe, urging continued dialogue and closer cooperation across all sectors of the economy — not just agriculture.

JANIS AIZSALNIEKS emphasized that the EU must continue to do everything possible to support Ukraine, even if not all outcomes are immediately within reach. He welcomed the discussion as timely and important, particularly in the context of Ukraine’s ongoing EU integration process. Representing DG Enest of the European Commission, Janis shared that his team is deeply engaged in the screening process of Ukrainian legislation for EU accession. Half of the legal chapters have already been reviewed, with the process set to conclude by October. He praised the Ukrainian government’s strong commitment and structured approach to aligning with EU law, a process that began with the DCFTA and is now accelerating. He highlighted the strategic importance of Ukraine’s forthcoming industrial strategy, which is expected to be presented at the Ukraine Recovery Conference in Rome. The Commission is working closely with Ukraine on this, including in areas such as SME development and industrial policy. Janis noted the EU’s significant financial support to Ukraine, with €135 billion mobilized, including €2 billion for infrastructure like border crossings and trade routes—essential to ensuring trade continuity, especially during Black Sea disruptions. He reaffirmed that the EU remains Ukraine’s top trading partner, with stable and growing trade relations. Regarding the Autonomous Trade Measures (ATMs), he explained that while the Commission supported their extension, political discussions led to a shift towards permanent arrangements under Article 29 of the DCFTA. These reciprocal changes would reduce the need for annual renewals and provide long-term stability. He also pointed to underused opportunities within the DCFTA, such as the potential for a visa-free regime for industrial products. Ukraine is making significant progress in aligning with EU standards on consumer protection, conformity assessment, and market surveillance, bringing this goal closer to reality. Further areas of cooperation include public procurement, services, and digital integration. He noted that Ukraine is on track to join the EU roaming area and is also working toward joining SEPA (Single Euro Payments Area), which would streamline payments and improve financial integration. Finally, Janis stressed the importance of improving the business environment in Ukraine as a foundation for attracting investment and embedding Ukraine into EU value chains. 

SVITLANA TARAN emphasized that Ukraine’s status as an EU candidate country requires a forward-looking approach to trade relations. She noted that further trade liberalization and gradual integration into the EU Single Market are not only expected but inevitable—and that the process must be made as smooth and sustainable as possible. Svitlana highlighted concerns about the expiration of the Autonomous Trade Measures (ATMs) in June 2025. While several proposals are on the table, she firmly argued against reverting to pre-invasion trade conditions or introducing new restrictions—particularly on agricultural products — that would undermine progress. She reminded the audience that reciprocal liberalization under the DCFTA had already been under discussion prior to the war, and that a formal review was initiated in line with Article 29 of the agreement. She acknowledged that while some safeguards were introduced over the past two years to balance support for Ukraine with EU farmers’ concerns, it’s now time to move forward. Reviewing and revising outdated tariff quotas, increasing volumes, and adjusting review periods — possibly shortening them from five years to two — could all contribute to a fairer and more future-oriented trade framework. Svitlana also addressed ongoing unilateral trade restrictions by several neighboring EU Member States, calling them inconsistent with the Single Market principles and Commission competence. While recognizing their concerns, she called for compromise and mutual understanding, underlining that Ukraine, too, is learning to work constructively in finding balanced solutions. She emphasized that the EU has greatly benefited from its growing trade relationship with Ukraine, and pointed out that countries like Poland have seen significant trade surpluses in recent years. With complementary export structures, she argued, there is strong potential for building resilient and mutually beneficial supply chains—particularly in the agri-food sector. Svitlana concluded by expressing hope for constructive engagement from the European Commission and Member States on the revision of Article 29, affirming Ukraine’s readiness to present proposals and start consultations swiftly.

NAZAR BOBITSKI emphasized that Ukraine’s agricultural trade with the EU brings not only benefits to Ukraine, but strategic value to the European Union itself. He underlined that UCAB’s mission is to broaden the debate beyond a narrow “farmer-to-farmer” focus and highlight the wider economic synergies agricultural trade creates—particularly for EU downstream, export-driven industries. Nazar shared two concrete examples — poultry and sugar — where EU–Ukraine trade liberalization under the Autonomous Trade Measures (ATMs) produced mutual gains. In poultry, Ukrainian feed grain supplies enabled Poland’s poultry sector to recover strongly post-pandemic, with Ukraine providing nearly a third of its corn and notable shares of wheat and soy. In sugar, Ukraine filled a critical supply gap caused by adverse weather and declining EU production, helping stabilize prices and support continued growth in EU confectionery exports, especially from countries like Germany. He stressed that these examples prove Ukrainian agricultural imports can be a strategic asset — not a threat — if viewed through a broader, long-term lens. The medium- to long-term potential of Ukraine–EU agricultural integration, he argued, is substantial. By aligning supply chains from production to processing and export, the partnership could help establish the EU as a global price-setter in agriculture, strengthen food security across its southern neighbourhood, and serve as a counterweight to destabilizing influences from revisionist powers like Russia. Nazar concluded by calling for a bold and strategic vision from the EU. He urged the European Commission and Member States to invest — through the Global Gateway and trade agreements — in the infrastructure and networks that enable sustainable, secure, and mutually beneficial agri-food trade from Ukraine to global markets. This, he said, is not just an economic imperative, but a geopolitical one. 

MYKHAILO BNO-AIRIIAN emphasized that EU–Ukraine trade discussions must be approached from a more strategic, long-term perspective. He began by referencing earlier remarks on Georgia, using it as a cautionary example of how, without deep and sustained economic integration, countries can regress politically and economically toward authoritarian influence. Mykhailo pointed out that Ukraine has undergone a fundamental shift in its trade orientation. While Russia was once its top trading partner, today more than 50% of Ukraine’s exports go to the EU — a reflection of a profound reorientation in business culture, values, and market alignment. He stressed that this shift is not just about numbers, but about embedding Ukraine’s economy within a European framework of rules, values, and innovation. He warned that the current narrative around trade – focused narrowly on a few agricultural products like sugar, poultry, or wheat — risks overshadowing the broader potential of the partnership. Mykhailo called for a reset in how EU–Ukraine trade is perceived and discussed. He cautioned against letting political groups or national interests reduce the future of an entire country and its entrepreneurs to narrow debates over commodity volumes. Instead, he advocated for a strategic partnership focused on stability, predictability, and long-term integration across sectors — including industry, machinery, and even defense production. He closed by emphasizing that Ukrainian businesses are not asking for privilege, but for clarity and reliability. In a country where uncertainty is a daily reality, predictable trade relations are essential. He urged the European Commission and Member States to move beyond short-term calculations and engage in building a deeper, more resilient partnership—one that reflects the shared challenges and opportunities of today’s rapidly changing global environment.

Press Release: https://zpp.net.pl/wp-content/uploads/2025/04/A-Strategic-Perspective-Working-Dinner-Summary.pdf

Future of EU Health Policies: Balancing Demands, Resources and Innovation: Roundtable Summary

  Brussels, 19 March 2025

     

 Future of EU Health Policies: Balancing Demands, Resources and Innovation: Roundtable Summary 

 

ZPP – Union of Entrepreneurs and Employers together with European Enterprise Alliance & SME Connect co-organized an event on Future of EU Health Policies: Balancing Demands, Resources and Innovation, 19 March 2025, hosted by MEP Adam Jarubas, Chair of the Sant Committee, in the European Parliament in Brussels under the patronage of the Polish Presidency. Experts and Brussels politicians discussed how the evidence-based approach could improve access to medicines in Europe and reduce the burden related to key health challenges, including processed food and tobacco policies. 

With healthcare systems across Europe under increasing pressure, this event brought together policymakers, healthcare professionals, researchers, and industry leaders to shape forward-thinking, evidence-based strategies. The panel featured distinguished experts including Milka Sokolović, Director General at European Public Health Alliance (EPHA); Dominik Dziurda, President of Formedis HTA; Grzegorz Rychwalski, Vice President of Medicines For Poland, Vice-Chair of Business at OECD Health Committee, Advisor to the EESC, Member of the Critical Medicines Alliance DG HERA; Marcin Nowacki, Vice President of Union of Entrepreneurs and Employers (ZPP), EESC Member, Employers’ Group; Seyide Direk, Policy Analyst at the European Enterprise Alliance, and Horst Heitz, Chair of the Steering Committee of SME Connect. The discussion was moderated by Agata Boutanos, Director of the Representation to the European Union of the Union of Entrepreneurs and Employers (ZPP). The event focused on developing adaptable regulatory frameworks that promote sustainability and resilience while driving competitiveness and innovation in the healthcare sector.

ADAM JARUBAS MEP, Member of the European Parliament (EPP, Poland) and Vice-Chair of the ENVI Committee, actively engaged in shaping EU health and pharmaceutical policies, highlighted the increasing pressures on healthcare infrastructure, citing factors such as an aging population, the rise in chronic diseases, and the escalating costs of medical innovation. He stressed the need for a forward-looking strategy that ensures a balance between public health priorities, economic sustainability, and technological progress. Mr. Jarubas acknowledged the commitments made by the European Commission in the early stages of the new legislative term, expressing optimism that health policy would be a priority. He pointed out that, in response to these challenges, the European Parliament had established a new permanent legislative committee dedicated to public health. He outlined key discussion points, including ensuring equitable access to quality healthcare across Europe, enhancing cross-border collaboration in research and crisis preparedness, fostering innovation and digital transformation while maintaining a patient-centered regulatory framework, and exploring sustainable funding models through public-private partnerships. Mr. Jarubas reaffirmed the European Parliament’s commitment to advancing policies that prioritize patients while supporting a competitive and sustainable healthcare sector. However, he emphasized that addressing these challenges required collaboration among policymakers, industry leaders, healthcare professionals, and researchers.

The European Parliament has established a new permanent legislative committee dedicated to public health, reflecting our commitment to equitable access to high-quality healthcare, strengthened cross-border collaboration, and sustainable funding models. Advancing patient-centered policies while fostering innovation and competitiveness requires collaboration — not just among policymakers, but also with industry leaders, healthcare professionals, and researchers. Only together can we shape a stronger, healthier Europe.” — ADAM JARUBAS MEP

MILKA SOKOLOVIĆ, Director General of the European Public Health Alliance (EPHA), public health advocate and expert on health promotion, prevention, and sustainable health systems, noted that while many COVID-19 pandemic lessons have been forgotten, it is crucial to integrate them into current policy actions to avoid relearning them at a high cost. She highlighted antimicrobial resistance (AMR) as a major yet underrepresented threat to healthcare systems, urging MEPs to prioritize AMR action. She encouraged policymakers to join the AMR Interest Group to help combat this challenge. On balancing healthcare demands with limited resources, Ms. Sokolović emphasized prevention as the most cost-effective solution, calling for greater investment in health promotion and disease prevention to reduce long-term healthcare burdens. Regarding obesity and public health, she stressed the need for health-promoting environments where the healthiest options are the easiest and cheapest. She urged stronger regulation against vested interests in the food industry and reminded policymakers of their responsibility to put public health above commercial interests. For early cancer detection, she highlighted the importance of universal screening programs, especially for marginalized populations, and called for better outreach strategies to ensure access to early diagnosis and treatment. Addressing public health policies, she warned against blaming individuals for “lifestyle-related diseases” and stressed the need for health considerations across all policy areas, particularly in agriculture and food policies. On health system sustainability, she underscored the impact of climate change on public health and the need for resilient healthcare systems to handle extreme weather events. She also stressed the importance of securing medicine supply chains through ongoing EU initiatives like the Critical Medicines Act. Lastly, she pointed to the healthcare workforce crisis, emphasizing that beyond wages, working conditions, professional recognition, and dignity must be improved to make the sector more attractive. She called for a renewed commitment to healthcare workers, acknowledging their sacrifices during the pandemic. She concluded by urging policymakers to act on these pressing health issues to build a stronger, more resilient EU healthcare system.

DOMINIK DZIURDA, health care expert in the field of pharmacoeconomics, reimbursement and health technology assessment (HTA), president of FORMEDIS HTA, co-author of the report “A systematic review of the safety profile of selected recreational nicotine delivery method” which analyses available research on the risk profile of new nicotine products, giving the first wide systematic approach to be used by decision makers during the revision of the tobacco directive, emphasized that health policies must be based on facts, undergo thorough assessments, and include comprehensive stakeholder consultations. He stressed that policies should not be imposed but shaped through broad engagement, citing the Pharmaceutical Strategy for Europe as an example of successful collaboration. He highlighted the importance of evidence-based policymaking, warning that without the right tools, discussions risk turning into power struggles rather than constructive exchanges. Drawing from his experience in Poland’s national health reforms, he pointed to systematic literature reviews and simulation modeling as two essential tools for effective policy development. Mr. Dziurda explained that systematic reviews help filter reliable evidence from misinformation, ensuring policies are grounded in research. However, as traditional studies often focus on short-term outcomes, he argued that simulation modeling is essential for protecting long-term impacts. As an example, he used the tobacco policies, which are part of the European Beating Cancer Plan, arguing that long-term statistical trends that are already available can provide simulation models to look at different policy options to reduce the burden related to tobacco.  Hence, during the meeting, ZPP also provided a summary of his report. Concluding, Mr. Dziurda strongly encouraged a wider application of evidence-based tools, emphasizing that policies built on data rather than assumptions lead to smarter, more effective, and life-saving healthcare solutions.

Health policies must be based on facts, not assumptions, and undergo thorough assessment to anticipate potential consequences. While this may seem obvious, it remains a fundamental principle. Grounding input data in systematic reviews and utilizing simulation modeling to test the consequences of implementation can transform policy development into a truly evidence-driven process. Equally essential is comprehensive stakeholder consultation—because health policies impact patients, professionals, and industry alike, they must be shaped with their input to ensure balanced and effective solutions.

— DOMINIK DZIURDA 

GRZEGORZ RYCHWALSKI, Vice President of the Polish Union of Employers in the Pharmaceutical Industry (PZPPF), actively engaged in European-level pharmaceutical policy debates with a focus on industrial resilience and critical medicines, highlighted the Critical Medicines Act (CMA) as a key topic in pharmaceutical policy discussions, not only within the European Union but also globally, as countries strive to build resilient and independent medicine manufacturing ecosystems. He noted that while the Pharmaceutical Strategy for Europe had been in development for many years, the European Commission’s recent presentation of the CMA marked a major turning point in discussions. He acknowledged concerns about the lack of dedicated funding for pharmaceutical manufacturing but welcomed the subcommittee’s support for including pharmaceutical manufacturing in the next Multiannual Financial Framework (MFF). This, he argued, was a positive sign that the issue would remain central in legislative discussions within the Council and the European Parliament.
Mr. Rychwalski referenced previous discussions with health ministers and MEP Adam Jarubas, emphasizing that data should guide political interventions. He pointed to the European Parliament Research Service report, which detailed Europe’s dependency on active pharmaceutical ingredients (APIs) and critical medicines, as well as the European Economic and Social Committee’s (EESC) opinion, both of which underscored the urgent need for action. He warned that low-margin essential medicines, such as statins, were increasingly being produced outside Europe due to cost pressures, regulatory burdens, and environmental policies. While EU policies aim to ensure competitiveness and innovation, he argued that initiatives such as the Green Deal were creating additional obstacles for European pharmaceutical manufacturing. He pointed out contradictions in EU policymaking, where the European Commission encourages local medicine production while simultaneously imposing costly environmental regulations, such as those related to the Urban Wastewater Treatment Directive. He called for a balanced approach, ensuring both pharmaceutical independence and environmental responsibility. Concluding, Mr. Rychwalski urged MEPs to reassess regulatory frameworks to support European medicine production while maintaining sustainability goals. He stressed the importance of data-driven policymaking and called for a coordinated approach to safeguard access to critical medicines for European patients.

TOMISLAV SOKOL MEP, Member of the European Parliament (EPP, Croatia), Rapporteur on the European Health Data Space regulation and active contributor to EU health legislative reforms, emphasized that health policy remains primarily a national competence, but the EU has a crucial role in regulating medicines and addressing challenges that individual Member States cannot solve alone, such as dependency on third countries for generic medicines and critical pharmaceutical ingredients. He welcomed the Critical Medicines Act (CMA) as a step in the right direction, particularly its provisions on common procurement, which would allow voluntary joint purchasing of medicines, giving the EU a stronger bargaining position and ensuring better prices and security of supply. Mr. Sokol also highlighted the importance of state aid in supporting pharmaceutical manufacturing within Europe, arguing that legal frameworks should be more flexible to encourage investment. He stressed the need for one-stop shops to simplify bureaucratic procedures for strategic healthcare projects. However, he noted that stockpiling measures were insufficient in the current CMA proposal and called for stronger European coordination on reserves to prevent shortages during health crises. Discussing pharmaceutical legislation, he outlined the ongoing negotiations, emphasizing the challenge of balancing innovation, market exclusivity, and patient access. He pointed out significant disparities in the availability of medicines across EU countries, particularly affecting Eastern European Member States, and argued for reforms to ensure faster access to generic and innovative medicines. He supported mechanisms such as the Bolar exemption, which allows the development of generic medicines before exclusivity periods expire, ensuring they are ready for the market immediately. Mr. Sokol also addressed the European Health Data Space regulation, which had been formally adopted but required a phased implementation over four to six years. He stressed the need for investment in digital infrastructure, training of healthcare professionals, and patient awareness to ensure a smooth transition. Finally, he emphasized the urgent need to defend and expand the EU health budget, arguing that a dedicated health program must be preserved to prevent healthcare funding from being diluted into broader EU programs. He urged both the European Parliament and national governments to fight for this funding, as the budget decisions would ultimately be made jointly by Parliament and the Council. Sokol concluded by calling for stronger EU coordination and investment to enhance medicine production, digital infrastructure, and healthcare access, ensuring that Europe remains competitive while prioritizing patient needs and public health security.

MARCIN NOWACKI, Vice President of the Union of Entrepreneurs and Employers (ZPP), expert in digital health, representing business perspectives in regulatory discussions at EU level, acknowledged that regulation in the healthcare sector is essential for patient safety, product quality, and market stability, but warned that excessive complexity can slow innovation, increase costs, and limit patient access to life-saving treatments. He stressed the importance of striking a balance between a stable legal framework and fostering innovation among market players. He pointed to long approval processes for new medicines and medical devices— often exceeding 10 years and costing over €1 billion—as a major barrier, particularly for smaller European companies. To address this, he advocated for a risk-based, data-driven regulatory approach, differentiating between high-risk and low-risk innovations to accelerate approvals while maintaining patient safety. Mr. Nowacki also highlighted fragmentation across EU Member States as a significant challenge, particularly in health data sharing. Reflecting on his experience in radiology and teleradiology, he noted that despite advancements, cross-border telemedicine remains nearly nonexistent due to medical data restrictions. He stressed that harmonizing data access across Europe could improve healthcare quality, allowing specialists to provide high-quality diagnoses regardless of location. He further emphasized that health data access issues exist not only at the EU level but also within Member States, affecting both public and private sector cooperation. Without better infrastructure for data sharing, telemedicine and digital health solutions would remain underdeveloped. Lastly, Mr. Nowacki called for a greater focus on health education and the promotion of healthy habits. He cautioned against demonizing specific food products and instead advocated for educational campaigns on balanced diets and healthy lifestyles. He suggested that self-regulation across industries, based on data-driven insights, could help address public health concerns without relying solely on restrictive regulations. Concluding, he urged policymakers to foster innovation-friendly regulations, improve data accessibility for healthcare providers, and promote health education, ensuring a more efficient and effective healthcare system across Europe.

For smaller companies, the high threshold to enter the market creates limitations on growth and innovation, even for large regional European firms. To address this, we must shift towards risk-based and data-driven regulation—differentiating between high-risk and low-risk innovations to make market entry quicker and more cost-effective while ensuring patient safety.” — MARCIN NOWACKI

SEYIDE DIREK, Policy Analyst at the European Enterprise Alliance and expert on EU health policy, with a background in economics, law & global studies. The author of the white paper “What is Next for EU Health Policy”, which explores the future of European healthcare, focusing on regulatory reform, innovation, and resilience. She summarized the key systemic challenges in EU healthcare, highlighting demographic shifts, rising diseases, regulatory burdens, and supply chain vulnerabilities. She noted that over 20% of EU citizens are now over 65, a figure expected to grow significantly, increasing pressure on healthcare capacity and public budgets. The prevalence of chronic diseases, including diabetes, further strains healthcare systems and social security. She emphasized the need for balanced regulation, acknowledging the EU’s role in ensuring patient safety and recognizing concerns about administrative burdens in pharmaceuticals and medical devices. She stressed the importance of maintaining EU competitiveness while safeguarding healthcare access. Ms. Direk also pointed out Europe’s heavy reliance on China and India for 80% of active pharmaceutical ingredients (APIs), making supply chain resilience a top priority. She conveyed that MEPs had voiced the need for better preparedness for future health crises, advocating for greater self-sufficiency and coordination across Member States. Another major issue she addressed was healthcare workforce shortages, exacerbated by an aging workforce. She called for greater investment in medical education, staff retention strategies, and cross-border recognition of healthcare qualifications to ensure sustainability. She also discussed the importance of fostering a competitive EU health industry and supporting pharmaceutical R&D and biotech innovation through a favorable regulatory environment. Additionally, mental health and the impact of social media were highlighted as growing concerns, particularly among young people. Ms. Direk cited research indicating that one in six Europeans experiences high levels of anxiety or depression, with social media being linked to increased psychological distress. She called for stronger digital well-being policies to address these risks.

In conclusion, Ms. Direk outlined key recommendations, including stronger evidence-based policymaking, comprehensive impact assessments, and healthcare resilience improvements, particularly reducing dependence on non-EU suppliers.

 

Press release: Future of EU Health Policies: Balancing Demands, Resources and Innovation: Roundtable Summary

What is Next for EU Health Policy?

What is Next for EU Health Policy?

The European Union (EU) is entering a crucial period for health policy. The 2024-2029 term will shape how the EU responds to ongoing and new health challenges. Aging populations, rising chronic diseases, and mental health concerns are straining healthcare systems while advancements in medical research, digital health, and pharmaceutical innovation are accelerating. At the same time, the lingering effects of past crises, particularly COVID-19, have exposed both strengths and weaknesses in EU health systems—highlighting gaps in preparedness, medicine shortages, and workforce limitations. While coordination between EU institutions and national governments played a key role in crisis response, it also underscored the limits of subsidiarity in health policy.

Moving forward, EU policies must be proactive rather than reactive. Strengthening crisis preparedness, workforce planning, and regulatory flexibility is essential, but this must be balanced with avoiding unnecessary burdens on innovation. Resources are limited, yet investment in infrastructure and healthcare personnel is necessary. Health policy cannot be addressed in isolation—it is deeply linked to economic resilience and technological progress. Medical breakthroughs and AI-driven diagnostics offer potential cost savings and better patient outcomes, but they require stable investment environments, clear regulations, and strong public-private collaboration.

A resilient healthcare system also supports economic growth by improving workforce productivity, lowering long-term costs, and strengthening Europe’s position in global healthcare innovation. This paper examines key challenges and opportunities, focusing on systemic health issues, regulatory frameworks, and resilience. The goal is to outline practical, balanced solutions that support public health while supporting European industries to remain competitive.

See the full report here: What is Next for EU Health Policy?

The Future of EU Customs: Challenges, Opportunities, and Implications

Report: The Future of EU Customs: Challenges, Opportunities, and Implications

The rapid expansion of e-commerce has fundamentally reshaped global trade, presenting both  opportunities and challenges for customs systems worldwide. In the European Union (EU), cross border online sales have surged, necessitating reforms to modernize the Customs Union and adapt it  to the complexities of the digital economy. This paper examines the pressing need for change in  customs policies, driven by increased parcel volumes, evolving business models, and the rise of e commerce. In 2023, EU customs authorities processed over 2.6 billion imported items, with a  significant portion declared under the H7 regime for low-value goods. The current system, originally  designed for bulk shipments, struggles to ensure compliance with VAT, customs duties, and safety  regulations, leading to revenue losses and the infiltration of non-compliant or counterfeit goods.  However, industry representatives emphasize that revenue losses are also linked to systemic  undervaluation practices, rather than being solely due to the de minimis exemption. According to  European Anti-Fraud Office (OLAF) investigations, certain sectors, such as textiles and footwear, have  seen systematic undervaluation practices that significantly impact the EU budget. To address these  challenges, the European Commission has proposed a series of reforms, including centralized  clearance, digitalization of customs processes, enhanced risk management, and collaboration with e-commerce platforms. While these measures aim to create a resilient, efficient, and future-proof  Customs Union, business stakeholders stress the importance of risk-based enforcement and improved  data-sharing to ensure compliance without overburdening businesses. They emphasize that reforms  should focus on enhancing customs capacity and modernizing enforcement mechanisms rather than  solely relying on increased compliance obligations for platforms and importers. The proposed changes  will not only affect trade within the EU but will also have implications for EU candidate countries such  as Moldova and Ukraine, which align their customs regulations with EU standards. Ensuring a smooth  transition and regulatory predictability will be key in fostering trade relations between the EU and its  future members. Customs policies may be better supported by the EU, protect income sources, and  encourage fair competition by being in line with the reality of contemporary commerce. However, we  emphasize that reforms should be implemented in a manner that does not disproportionately impact  SMEs or create unintended monopolization within the e-commerce sector.

See the full report: The Future of EU Customs: Challenges, Opportunities, and Implications

Press Release From Potential to Progress: Strengthening the CEE Region’s Digital Economy

14/11/2024, Brussels

From Potential to Progress: Strengthening the CEE Region’s Digital Economy

 

On Thursday, 14 November 2024, the Union of Entrepreneurs and Employers (ZPP) in partnership with SME Connect held a working breakfast titled “From Potential to Progress: Strengthening the CEE Region’s Digital Economy” at the European Parliament in Brussels, Belgium. The welcome was delivered by Agata Boutanos, Director of the Representation to the European Union of ZPP, followed by opening remarks from the host of the event, Ľubica Karvašová, Member of the European Parliament and Vice-Chair of the Committee on Regional Development. The overview of findings from the report, “EU Digital Single Market: A Catalyst for the Development of Companies in the CEE Region,” was presented by Lusyne Kesziszjan, Public Affairs Manager at the European Enterprise Alliance. The keynote was given by Dariusz Standerski, Minister of Digitalisation of Poland. The panel discussion featured Kamila Gasiuk-Pihowicz, MEP and Vice-Chair of the Committee on the Internal Market and Consumer Protection; Rafal Kaminski, Advisor to MEP Kosma Złotowski; Jakub Bińkowski, Board Member at ZPP; and Anna Mazur, EU Regulatory Affairs Manager at Allegro. The discussion was moderated by Dr. Horst Heitz, Chair of the Steering Committee of SME Connect.

 

Agata Boutanos, Director of the Representation to the European Union of ZPP, welcomed participants and introduced the event’s focus on advancing the digital economy in the CEE region. She emphasized the importance of collaboration within the Digital Single Market (DSM) framework to unlock the region’s full potential and drive sustainable growth in the digital sector.

Lusyne Kesziszjan presented findings from the report, “EU Digital Single Market: A Catalyst for CEE Region Companies’ Growth,” which highlighted the benefits of digital integration for CEE SMEs. With e-commerce projected to reach significant retail shares in Poland and the Czech Republic by 2026, she emphasized that despite high cross-border delivery costs and competition from subsidized platforms, the DSM offers critical expansion pathways for regional businesses.

Ľubica Karvašová, Member of the European Parliament & Vice-Chair of the Committee on Regional Development, provided context for the meeting, connecting recent Commission hearings with aspirations for strategic initiatives in the incoming agenda. She highlighted the Digital Single Market’s (DSM) role in the EU’s digital transformation, noting advancements within Central and Eastern Europe (CEE) yet emphasizing the need for stricter regulatory enforcement by Member States. Karvašová’s recommendations focused on bolstering educational tools and infrastructure as essential foundations for sustained DSM progress.

Dariusz Standerski, Secretary of State, Ministry of Digital Affairs in Poland,linked DSM developments with the priorities of the upcoming Polish Presidency of the EU Council. He emphasized the focus on enhancing digital security and accessibility across the DSM, aiming to lay the groundwork for a resilient and inclusive digital Europe by embracing technologies like artificial intelligence and strengthening cybersecurity. Standerski highlighted the role of AI in driving innovation and efficiency within the DSM, alongside an agenda centered on digitalization and cybersecurity. He also underscored ongoing efforts to engage citizens and SMEs with practical digital tools, building a solid foundation for DSM growth while safeguarding the digital ecosystem against external threats.

Kamila Gasiuk-Pihowicz, MEP and Vice-Chair of the Committee on the Internal Market and Consumer Protection, projected DSM’s impact on the EU economy by 2026, stressing the need for robust, inclusive legislation. She spotlighted Poland’s e-commerce growth, particularly Allegro’s success, as a testament to DSM’s value. Gasiuk-Pihowicz advocated for sustained investment in digital education and tools to support SMEs and ensure a competitive DSM landscape.

Rafal Kaminski, Advisor to MEP Kosma Złotowski, emphasized the need for effective implementation of the Digital Single Market (DSM) rather than adding new regulations. Highlighting the challenges SMEs face in keeping up with complex digital rules, he advocated for consistent regulation across the EU and increased funding for SME training, stressing that SMEs are vital to the economy and must be prioritized in the DSM’s future.

Jakub Bińkowski, Board Member and the Director of the Law and Legislation Department, Union of Entrepreneurs and Employers, advocated for a cohesive regulatory approach across the EU to reduce compliance costs for businesses operating in multiple countries. He called for a level playing field, particularly with the rise of subsidized Chinese platforms in the market, emphasizing ethical concerns, cybersecurity, and the need for transparent data management. Bińkowski urged organizations to carefully consider partnerships, stressing ZPP’s responsibility to preserve European standards and security.

Anna Mazur, EU Regulatory Affairs Manager at Allegro, addressed Allegro’s leading role in Poland’s e-commerce sector, emphasizing the importance of developing DSM while protecting regional players from unfair competition. She stressed the necessity of implementing existing regulations across Member States to prevent exclusion due to subsidized non-EU competition.

See more: From Potential to Progress: Strengthening the CEE Region’s Digital Economy

 

EU digital single market: a catalyst for business growth in the CEE region

14 November 2024, Warsaw

EU digital single market: a catalyst for business growth in the CEE region

The e-commerce sector in the Central and Eastern European (CEE) region has experienced dynamic growth in recent years, mainly due to the increasing digitalisation of economies and integration into the European Union’s Single Digital Market (DSM). This integration enables companies, especially small and medium-sized enterprises (SMEs), to access new markets, which has a positive impact on their competitiveness and cross-border trade opportunities. The Digital Single Market plays a key role in their development, eliminating barriers to online trade and promoting the harmonisation of regulations across the European Union, resulting in a better operating conditions for companies in the CEE region. In this report, we take a broader look at the main aspects of the development of the e-commerce sector and the challenges faced by companies seeking further expansion.

As the data shows, countries such as Poland, the Czech Republic, Hungary, Romania and Slovenia are experiencing significant growth in e-commerce. In 2023, the value of the e-commerce market in the region increased by 29%, reaching EUR 104 billion. Forecasts indicate that by 2026, the share of e-commerce in retail sales in Poland and the Czech Republic could reach 23% and 24% respectively, highlighting a strong growth potential. The growth is also being driven by investments in modern digital infrastructure and the development of logistics, which enables companies to fulfil orders efficiently.

The Digital Single Market makes it much easier for companies in the CEE region to operate internationally. Previously, companies had to struggle with discrepancies in the legal regulations in their respective countries, which made expansion into other markets difficult. The harmonisation of online trading regulations reduces operational costs and simplifies procedures. In 2021, the value of cross- -border e-commerce sales in Europe amounted to EUR 237 billion, 59% of it coming from marketplace platforms. Standardised regulations give companies from the CEE region the opportunity to expand rapidly into European markets, resulting in their increased competitiveness.

See the full report: EU digital single market: a catalyst for business growth in the CEE region

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