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EU digital single market: a catalyst for business growth in the CEE region

14 November 2024, Warsaw

EU digital single market: a catalyst for business growth in the CEE region

The e-commerce sector in the Central and Eastern European (CEE) region has experienced dynamic growth in recent years, mainly due to the increasing digitalisation of economies and integration into the European Union’s Single Digital Market (DSM). This integration enables companies, especially small and medium-sized enterprises (SMEs), to access new markets, which has a positive impact on their competitiveness and cross-border trade opportunities. The Digital Single Market plays a key role in their development, eliminating barriers to online trade and promoting the harmonisation of regulations across the European Union, resulting in a better operating conditions for companies in the CEE region. In this report, we take a broader look at the main aspects of the development of the e-commerce sector and the challenges faced by companies seeking further expansion.

As the data shows, countries such as Poland, the Czech Republic, Hungary, Romania and Slovenia are experiencing significant growth in e-commerce. In 2023, the value of the e-commerce market in the region increased by 29%, reaching EUR 104 billion. Forecasts indicate that by 2026, the share of e-commerce in retail sales in Poland and the Czech Republic could reach 23% and 24% respectively, highlighting a strong growth potential. The growth is also being driven by investments in modern digital infrastructure and the development of logistics, which enables companies to fulfil orders efficiently.

The Digital Single Market makes it much easier for companies in the CEE region to operate internationally. Previously, companies had to struggle with discrepancies in the legal regulations in their respective countries, which made expansion into other markets difficult. The harmonisation of online trading regulations reduces operational costs and simplifies procedures. In 2021, the value of cross- -border e-commerce sales in Europe amounted to EUR 237 billion, 59% of it coming from marketplace platforms. Standardised regulations give companies from the CEE region the opportunity to expand rapidly into European markets, resulting in their increased competitiveness.

See the full report: EU digital single market: a catalyst for business growth in the CEE region

Unlocking Growth: Overcoming Barriers to the Single Market for Services in the EU

Brussels, 19 August 2024

Unlocking Growth: Overcoming Barriers to the Single Market for Services in the EU

 

Union of Entrepreneurs and Employers (ZPP) & European Enterprise Alliance, present our position regarding the limitations on the EU Single Market’s for services. The progress of services liberalization within the EU has lagged. Unlike the well-developed Single Market for goods, the services sector remains underdeveloped, resulting in slower economic growth, lower employment rates, and diminished competitiveness. The 2023 Annual Single Market Report highlights that trade integration in services was just 3% in 1993, increasing to only 6% by 2021, illustrating a stagnation in market integration. The Union of Entrepreneurs and Employers (ZPP) & the European Enterprise Alliance, reaffirms our commitment to fostering economic cooperation within the EU. As we navigate current challenges, we strongly advocate for addressing the significant limitations on the freedom of services

Read more: Unlocking Growth: Overcoming Barriers to the Single Market for Services in the EU

Brief on Committee Changes in the New EP Term

Brussels, 25.07.2024

Brief on Committee Changes in the New EP Term 

  1. Introduction 

The European Parliament has confirmed the list and size of its committees and delegations for the first half of the 10th legislative term. This brief outlines the key changes in committee composition, with a particular focus on the Industry, Research, and Energy (ITRE) and Environment, Public Health, and Food Safety (ENVI) committees, as well as the newly established Public Health (SANT) sub-committee. 

  1. General Changes in Committees 

The European Parliament has 20 committees and four sub-committees. The number of members in several committees has been adjusted to reflect current priorities and demands. Notable changes include the increase in the size of the ITRE and ENVI committees, both of which now have 90 members. 

  1. Focus on Key Committees 

A) Industry, Research, and Energy (ITRE) 

The ITRE committee has seen a significant expansion, increasing its membership by 12 seats to a total of 90 members. This change underscores the Parliament’s commitment to leveraging decarbonization as an opportunity to boost Europe’s industrial competitiveness. 

Key members and their roles include: 

  • Borys Budka (EPP), the newly elected chair, known for his work on restructuring Polish state enterprises. 
  • Ville Niinistö (Greens), who retains his seat but relinquishes his position on ENVI. Other notable members include Niels Fuglsang, Jens Geier, Nicolas Gonzalez Casares (S&D), Christophe Grudler, Bart Groothuis (Renew), and Michael Bloss (Greens). 

B) Environment, Public Health, and Food Safety (ENVI) 

The ENVI committee also expanded, now comprising 90 members, reflecting the high demand and importance placed on environmental and public health issues. 

Key members and their roles include: 

  • Alessandra Moretti (S&D), anticipated to chair the committee, bringing her extensive experience since 2019. 
  • Peter Liese (EPP), known for his work on emissions trading systems. 
  • Other prominent members include Cesar Luena, Mohammed Chahim (S&D), Pascal Canfin, Gerben-Jan Gerbrandy, Emma Wiesner (Renew), Jutta Paulus, and Tilly Metz (Greens). 

C) Public Health (SANT) 

The new Public Health sub-committee (SANT) has been established with 30 members. This committee will focus on addressing pressing public health challenges, particularly in the wake of recent global health crises. 

  1. Allocation and Distribution of Seats 

The composition of committees and sub-committees is designed to reflect the overall makeup of the Parliament. Seats are allocated among political groups in a manner that ensures fair representation. For instance, the socialists (S&D), liberals (Renew), and greens have strategically placed their key members in influential committees. 

  1. Key Positions 
  • ITRE: Borys Budka (EPP) is set to chair the committee. 
  • ENVI: Alessandra Moretti (S&D) is the leading candidate for the chair position. 

Notable substitutes include Bas Eickhout (Greens) and Marie Toussaint (French Greens) for ENVI and ITRE, respectively, who, despite their substitute status, are expected to play significant roles. 

  1. Current Status 

The names of the MEPs appointed to each committee have been announced, with the election of committee chairs and vice-chairs taking place during their constitutive meetings on July 23, 2024. The committees are poised to be pivotal in shaping legislative proposals, holding debates, and conducting hearings with external experts. 

  1. Conclusion 

The changes in committee compositions reflect the European Parliament’s strategic priorities for the new term. With increased focus and expanded membership in key committees like ITRE, ENVI & SANT, the Parliament is poised to tackle critical issues related to industrial competitiveness, environmental protection, and public health. 

See more details: Brief on Committee Changes in the New EP Term 

Report ZPP Brussels |Focus on Europe| – Underrepresentation of CEE Region in the EU Institutions

Brussels, 11 April 2024

Report ZPP Brussels |Focus on Europe|
Underrepresentation of CEE Region in the EU Institutions

The European Union (EU), a complex mosaic of nations and policies, has continually shifted its contours to accommodate evolving geopolitical and internal dynamics. Central and Eastern Europe (CEE), with its rich historical tapestry, cultural diversity, and burgeoning economies, stands as a pivotal pillar in this European narrative. However, a palpable and persistent underrepresentation of the CEE region within the upper echelons of EU institutions has surfaced as a salient concern, particularly underscored by the 2019 European Elections where CEE countries found themselves conspicuously absent from high-level positions. This absence is not merely statistical but resonates with broader systemic challenges, geopolitical shifts, and policy implications, including the increasing economic importance of CEE in driving and sustaining the EU’s economic growth.

Events such as Russia’s invasion of Ukraine have amplified the strategic importance of the CEE region, underscoring its proactive role and contributions on the European stage. Yet, the glaring disparity in representation within key EU roles impedes the region’s ability to advocate effectively for its interests, shape policy agendas, and contribute meaningfully to EU-wide decision-making processes. This report delves into the intricate backdrop of this underrepresentation, navigating through historical paradigms, geopolitical intricacies, and systemic biases that have perpetuated this imbalance. It underscores the complexities of EU appointment mechanisms, influenced by negotiations, party politics, and historical legacies, which have inadvertently resulted in a disproportionate emphasis on Western European representation.

 

See more: 10.04.2024 Report by the Union of Entrepreneurs and Employers: Underrepresentation of CEE Region in the EU institutions

Report ZPP Brussels |Focus on Europe| – EU Competitiveness in a global perspective

Brussels, 11 April 2024

Report ZPP Brussels |Focus on Europe|
EU Competitiveness in a global perspective

For decades, the pillar of European integration was economic cooperation (in particular, the creation of the customs union and the establishment of a common market based on the elimination of barriers to the movement of people, services, goods, and capital). This approach, along with further enlargement of the Community to include new Member States, has brought major economic benefits to the European Union, as evidenced by the fact that between 1970 and 1980, the European Union’s GDP grew significantly and reached a level higher than that of the United States.

After 2008, the European Union’s GDP in nominal terms fell significantly and did not return to its value of that year until 2021, while at the same time both the U.S. and Chinese economies were growing steadily. The lack of significant expansion of the common market to new countries (only Bulgaria, Romania, and Croatia joined the EU at the time) and the focus on pursuing a unified policy on many non-economic issues did not produce good economic results for the EU.

 

See more: 10.04.2024 Report by the Union of Entrepreneurs and Employers: EU Competitiveness in a Global Perspective

Report by the Union of Entrepreneurs and Employers and Symfonia 
on the 2023 SME digitisation level “Digitisation of the SME sector in Poland”

Warsaw, 2nd November 2023

 

Report by the Union of Entrepreneurs and Employers and Symfonia
on the 2023 SME digitisation level “Digitisation of the SME sector in Poland”

 

According to a study conducted by Union of Entrepreneurs and Employers, 10 months before the obligation to use the National e-Invoice System KSeF enters into force, only 60% of Polish companies see the need for deeper digitisation, while 38% of them use only basic tools in business. The group that declares the lowest level of digitisation are micro-entrepreneurs, almost 40% of whom claim that they do not use any digital tools.

Mere moments before the introduction of the mandatory use of the National e-Invoice System (Krajowy System e-Faktur – KSeF), the Union of Entrepreneurs and Employers, in cooperation with Symfonia, published a report “Digitisation of the SME sector in Poland”. The aim of the study was to investigate both the awareness and level of digitisation of economic entities in 2023.

Piotr Ciski, President of the Board at Symfonia: “We focused on SMEs in our study, because they are the backbone of the Polish economy. The upcoming mandatory full digitisation of invoices will also cover other market segments. We are the sole EU member state to introduce KSeF for all fiscal documents, without any limits on amounts or settlement areas. This is a massive challenge for Polish entrepreneurs, which impacts not only IT systems, but also internal processes related to, among others, the circulation and acceptance of cost invoices. We at Symfonia have many years of experience in the field of electronic invoicing. It was us who introduced the first structured invoice on the Polish market, which is why we share our knowledge. We have been conducting an extensive educational campaign in cooperation with the Accountants Association in Poland and the Union of Entrepreneurs and Employers. We have launched a free KSeF hotline and implemented a series of training courses as part of the Symfonia Academy, which are used on a daily basis by our clients as well as people who work on our competitors’ systems.”

The introduction of KSeF will allow public administration to have real-time insight into each economic transaction, because they will be processed in a central e-invoicing system. This requires entrepreneurs to change processes and adapt tools to new requirements. The National e-Invoice System is a fully cloud-based solution, which means that the entire market will naturally transfer some of its business processes to the cloud.

Meanwhile, as the new report shows, only 14% of surveyed SMEs declare the use of cloud computing, and 13% use of process management systems, including ERP (enterprise resource planning) – in neither category, does the share of micro-enterprises exceed 10%. Only 3% of respondents declare the use of AI-powered solutions in everyday business operations.

The study shows that 44% of respondents indicate increased work efficiency as the main benefit of digitisation. As many as 33% have observed a reduction of the harmful impact on the environment. Only 19% of respondents perceive digitisation as a tool with potential to increase company revenues.

Nevertheless, almost half of respondents (46%) are afraid of the costs related to digitisation. Moreover, there are also concerns of a purely human nature: 16% of employees declare reluctance to change.

 

Full version of the report available for download right HERE.

The second edition of the “Europe – Poland – Ukraine. Rebuild Together” conference in a nutshell: Business cooperation between Poland and Ukraine in the context of reconstruction and development

Warsaw, 7th August 2023

 

The second edition of the “Europe – Poland – Ukraine. Rebuild Together” conference in a nutshell:
Business cooperation between Poland and Ukraine in the context of reconstruction and development

 

In the second part of July 2023, the 2nd edition of “Europe – Poland – Ukraine. Rebuild Together” took place, organised jointly by the Union of Entrepreneurs and Employers and the Warsaw Enterprise Institute. In spite of the peak holiday date, the event at the Hilton Hotel in Warsaw was attended by approx. 1,000 guests from Poland and abroad. This record attendance is testament to the high demand for meeting platforms dedicated to the development of Polish-Ukrainian business.

Politicians and experts from Poland, Brussels, Ukraine and Moldova took part in five plenary and four industry sessions as part of the conference. Cezary Kaźmierczak, the President of Union of Entrepreneurs and Employers ZPP, opened the event on a high note, stating that in case of the willingness to enter the Ukrainian market, “it is better to be first than best”. Foreign companies with large capital have already undertaken expansion operations in Ukraine and the ongoing war has thus far failed to prevent them from gaining a strategic foothold for their interests. Other guests, among them heads and secretaries of state from Polish and Ukrainian ministries, representatives of Polish and international financial institutions, or CEOs and presidents of associations, discussed the prospects of reconstruction, based on such factors as immense financial resources allocated for this purpose by international organisations. There were also separate sessions for specific industry sectors: energy, pharmaceutical, and digital, as well as for the labour market, attended by experts and decision makers from Poland and Ukraine.

The conference was summarised in the speech by Marcin Przydacz, Secretary of State and Head of the Office of International Policy in the Chancellery of the President of the Republic of Poland, who presented three advantages Polish companies have over other countries in reconstruction efforts of Ukraine:

  1. in geographical terms, Poland is Ukraine’s closest partner with an infrastructure ready at its neighbour’s disposal,
  2. both countries boast the best relations ever in history,
  3. the two nations are culturally and linguistically close, and Ukrainians make up the largest minority in Poland.

ZPP President Cezary Kaźmierczak then added, “Whoever is first on the Ukrainian market, they will have the most time to dominate it”.

Such events as “Europe – Poland – Ukraine. Rebuild Together” are proof of the demand for reliable and up-to-date information about the Ukrainian market and of the need for a platform to establish direct business relations between partners from both countries. ZPP has been active in this field for years and is the only Polish association of entrepreneurs supporting business relations through its offices in Kyiv, Lviv, Lutsk and Vinnytsia, also representing Polish-Ukrainian joint ventures through its office in Brussels.

 

1992-2022. Best period in Poland’s history The Union of Entrepreneurs and Employers publishes new report

Warsaw, 14th July 2023


1992-2022. Best period in Poland’s history
The Union of Entrepreneurs and Employers publishes new report

Poland has come a long way since the systemic transformation that begun in 1989. As a result, it has managed to make up part of the losses in terms of development and the country is now closer than ever to the level of the world’s largest economies. From the position of one of the poorest countries in Europe, a modest representative of the Eastern Bloc, we have become a significant producer and exporter of goods, a country with the lowest unemployment rate in the EU, with a GDP far away from the European bottom.

Political changes turned out to be the driving force behind the economic transformation: we cut ourselves off from a communist legacy, chose democracy instead, and joined the European Union and NATO. Poland implemented several major reforms which helped liberalise economic law, and subsequently became a place to invest capital, reflected in an increase in GDP, a continuous decrease in unemployment, an increase in the average salary, and further changed to a number of other economic indicators.

However, there is still much room for improvement in Poland. Our objective today should be to create a legal and regulatory environment that favours the development of entrepreneurship. On the one hand, it will fully unleash the potential of the SME sector while, on the other, it will attract more foreign investors. The investment rate at the level of 16.8% is one of the most severe shortcomings of the country’s present economy. We are definitely below the EU average, ahead only of Bulgaria and Greece.

Nevertheless, the Polish economy made a leap that has changed our economic reality. Systemic transformation brought about progress in terms of the standard of living of citizens:

  • the number of places in kindergartens in cities increased from 680,000 in 1989 to 881,000 in 2017,
  • the number of tertiary education institutions increased from 98 in 1989 to 394 in 2019,
  • the number of students increased from 378,000 to in 1989 to 1.2 million in 2017,
  • the percentage of PhDs awarded to women increased from 29% in 1989 to 53% in 2017,
  • the number of cases of chickenpox fell from 220,000 in 1990 to 16,000 in 2016.

These data show on how many levels the lives of Poles have changed. It is hard to undermine the argument that appears increasingly frequently in public debate that the last 30 years have been the best period in the history of Poland.

The Union of Entrepreneurs and Employers has initiated the “1992-2022. Najlepszy czas Polski” campaign which can be translated to “1992-2022. Best period in Poland’s history”. It summarises the achievements of our country in the field of socioeconomics over the last three decades. As part of the project, a report was published which constitutes an analysis of the main macroeconomic indicators illustrating the changes that had taken place in Poland. It discusses the advances in the scope and structure of Polish exports, analyses the complicated situation on the Polish labour market, changes in the structure of tax revenues and a number of other important macroeconomic data. The authors of the report also attempted to outline the impact of the last three decades on the situation of the so-called average Joe or plain Jane.

While the past three decades were a time of titanic work and spectacular challenges, the next few years – considering such factors as the consequences of the COVID-19 pandemic or the war in Ukraine – will be crucial for solidifying the position of Poland and Polish enterprises internationally.

***

Organiser: Union of Entrepreneurs and Employers

Main Partners: Bank Gospodarstwa Krajowego, ORLEN S.A.

Partners: Agencja Rozwoju Przemysłu S.A. (Industrial Development Agency JSC), Polski Fundusz Rozwoju (Polish Development Fund)

Supporting Partner: Kompania Piwowarska

Institutional Partner: Akademia Leona Koźmińskiego (Kozminski University)

Media Partner: “Dziennik Gazeta Prawna”

Content Partners: Browary Polskie (Union of Brewing Industry Employers – Polish Breweries), Cyfrowa Polska (Association of Importers and Producers of Electrical and Electronic Equipment – ZIPSEE “Digital Poland”), Fundacja Republikańska (Republican Foundation), Instytut Jagielloński, Klub Jagielloński, Krajowi Producenci Leków, Ogólnopolski Związek Pracodawców Transportu Drogowego, Ośrodek Myśli Politycznej (Center for Political Thought), Ośrodek Studiów Wschodnich (Centre for Eastern Studies ), Polska Federacja Producentów Żywności Związek Pracodawców (Polish Federation of Food Industry Union of Employers), Polskie Stowarzyszenie Przemysłu Kosmetycznego i Detergentowego (Polish Association of Cosmetic and Detergent Industry), Stowarzyszenie Dystrybutorów i Producentów Części Motoryzacyjnych (Association of Automotive Parts Distributors and Producers), Warsaw Enterprise Institute, WiseEuropa

 

View report: 14.07.2023 Report by the Union of Entrepreneurs and Employers: “1992-2022. Najlepszy czas Polski

Our report: CIT in Poland – why is it not as it should be?

Warsaw, 31st May 2023

 

ZPP report: CIT in Poland – why is it not as it should be?

 

The Union of Entrepreneurs and Employers has published its latest report “CIT in Poland – why is it not as it should be?” which is an attempt to systematise the knowledge on the functioning of corporate income tax in Poland.

The year 2022 was exceptional in terms of the share of budget revenues from taxes. For the first time ever in history, CIT revenues (PLN 70.1 billion) exceeded those from PIT (PLN 68.1 billion) from natural persons. The shift in priority in relation to the value of the tax paid is an extraordinary situation resulting from the record-breaking – 33.9 percent y/y – increase in CIT revenues. In recent years, not only the amount of tax paid in nominal terms, but also in relation to GDP, was the highest in history.

However, the observable increase in CIT revenues did not bridge the gap in relation to this tax. Due to its often-elusive nature from an economic perspective, the size of the CIT gap is largely the result of the collected estimates. The Polish Economic Institute in their “CIT Gap in Poland” (“Luka w CIT”) report states that in 2019-2020 the level of the CIT gap stabilised at approx. 30% of theoretical CIT revenues. This means – recalling the suggestive picture outlined by PIE experts – that out of every PLN 100 of tax that should flow to the state budget and local governments, they receive only about PLN 70. According to estimates, the CIT gap in 2020 was between PLN 20 and 25 billion. Recent years have also been a period of dynamic changes regarding the scale of the phenomenon.

Therefore, the Union of Entrepreneurs and Employers set itself the goal of systematising the latest available analytical knowledge concerning CIT, discussing the key phenomena related to this tax, identifying successes and failures in terms of reducing the scale of the phenomenon of aggressive tax optimisation and considering the reasonableness of alternative concepts – with the entire repository of opportunities and risks correlated with it.

The “CIT in Poland – why is it not as it should be?” report was created as part of the Business for Poland, Poland for Business project.

 

Find out more: 31.05.2023 CIT report in Poland. Why is it not as it should be?

“Network fees” proposed by telecommunications operators – will consumers pay twice for infrastructure maintenance?

Warsaw, 15 May 2023

 

 

“Network fees” proposed by telecommunications operators – will consumers pay twice for infrastructure maintenance?

 

  1. Recommendations

Over the past months there has been an increased discussion regarding ETNO’s (European Telecommunications Network Operators’ Association – representing the biggest telecommunications companies) demands to charge content and application providers for the traffic that is generated by the use of their services. Telecoms believe that because of them they are being forced to bear the costs of infrastructure maintenance, and call content providers “stowaways” who do not contribute to the maintenance of European infrastructure. The truth, however, is quite different, and this is not a fight between telecoms and the big Internet giants, but a fight for the Internet as we know it. The concept of “fairshare payments,” as telecoms call them, is opposed by virtually all circles, except the largest Internet providers. Their introduction will certainly also be felt by Polish digital companies, which employ thousands of people and contribute greatly to the economy. 

In this paper, we will present where the idea of introducing “fair share payments” came from and how it is argued. We will also present what effects the implementation of this solution will have on consumers and entrepreneurs, and we will present individual national circumstances.

In view of the ongoing debate on the introduction of “fair share payments” we note the following:

  • Not even the telecoms themselves agree on the cost of handling Internet traffic. The Fédération Française des Télécoms presented an estimate according to which handling network traffic generates €2 billion in costs in France, or €27 for each resident of the country. That’s a third of the amount of €80 per EU resident calculated by ETNO, and it’s still significantly inflated.
  • The research indicates that South Korea is so far the only country that has responded to the concerns of telecoms and introduced the legal billing rule of Spending Party Network Pays (SPNP). Under the rules, Internet content and application providers have been required to pay fees to telecoms. The report’s conclusions are clear. All of these regulations have led to a reduction in the quality and variety of content on the Internet. It is also expected to increase costs for the end user of content and reduce investment in local infrastructure
  • Fair share payments can lead to a deterioration in the quality of online content offered by providers. Additional fees mean a reduction in budgets for creating quality services offered to consumers.
  • The introduction of additional fees will lead to a competitive imbalance in the telecom market itself favoring the largest players. They will lead in practice to the strengthening of oligopolies in the market.
  • Fair share payments are widely criticized by almost all circles except the largest telecoms. Experts point out that among the numerous disadvantages of this solution, the most noteworthy is the violation of the principle of Internet neutrality.
  • In Poland, the expansion of Internet infrastructure is carried out with massive public funding. This means that this purpose is financed by all taxpayers. One can point, among others, to the information contained in the “Broadband Access Plan for Poland,” according to which in the Digital Poland Operational Program for 2014-2020, out of the total funds amounting to 2.57 billion euros, over a billion was allocated to the expansion of broadband networks.

In view of the above, we urge to reject the idea of introducing “fair share payments” within the European Union.

  1. Proposals to introduce so-called “fair share payments”.

For nearly a year there has been a discussion on the idea of introducing so-called “fair share payments”. This idea was presented by Commissioner Vestager on May 2, 2022[1]. Unfortunately, all indications are that the European Commission is seriously considering the introduction of fair share payments for Internet content and application providers. The issue is being highlighted as a dispute between two big industries, Internet access providers (telecoms) and big Internet corporations. The issue has come to the fore through ETNO’sactivities , which is extensively lobbying for the introduction of fees for “extraordinary growth in Internet traffic that generates challenges for sustainable investment in the European network.” This position is supported among others by Deutsche Telecom, Orange, Telefonica and Telecom Italia, claiming that the six largest Internet content providers account for more than half of Internet traffic[2]. The argument, in a nutshell, is that large US corporations generate heavy network loads by offering their content, and this leads to the need for large infrastructure expenditures. This traffic is generated by the popularization of streaming, teleconferencing, remote learning, social media, and cloud services. Telecoms assume that since annual network maintenance in 2020 cost €52.5 billion, and service and application providers account for 60-70% of Internet traffic, they should pay €36 billion (€80 per EU resident) to telecoms. Moreover, this amount should increase every year due to the growth of network traffic[3].

However, the telecoms’ argument is fraught with a number of significant problems. First of all, telecoms charge consumers themselves for internet use. Their demands on service and application providers are nothing more than a demand for a second fee for the same service.

This relationship is illustrated by the graph below:

Telecoms make their infrastructure available to consumers. Consumers use internet content offered by service providers and applications, and this generates traffic on the network. As the use of content available on the Internet generates traffic, telecoms have decided to demand an additional fee from service and application providers called “fair share payment.”.

What is also worth noting is that telecoms argue for their demands with the need to maintain the network due to increased traffic (load). Meanwhile, telecoms’ investments consist of relay stations, fiber optics, modems, and data centers, among other things. A large cost is, for example, the construction of masts and fiber-optic networks. Nevertheless, 70-80% of the total telecom costs are spent precisely on infrastructure, which lasts and can be successfully used for at least 30 years. The remainder relates outdated equipment, which should be upgraded every 5-10 years. The cost of “network maintenance” due to high traffic is therefore not high, and this is explicitly admitted by some telecoms. The Fédération Française des Télécoms presented an estimate according to which handling network traffic generates 2 billion euros in costs in France, or 27 euros for each resident of the country. That’s a third of the amount of €80 per EU resident calculated by ETNO, and it’s still significantly inflated.  In France, you can easily find consumer offers of 10 gigabit-per-second connections along with phone and TV at prices around 30-49 euros per month[4]. These package offers are also a great example of existing interrelations and co-dependencies between telecommunications operators and service providers. In Poland, Orange offers fiber optics with 1 Gbps download speeds for 17.5 euros per month[5]. It is also worth citing an example in which one German student accommodation organization wanted to provide students with Internet access at a speed of at least 1 Gbps at all times in 2020. The offer for such access was made by 8 German telecoms, of which 5 offered the amount of 11 euros per month per student[6]. These examples indicate market prices for Internet access, no Internet provider would bid below its costs. Hence, the calculations of both ETNO and the Fédération Française des Télécoms are clearly inflated.  It is also difficult to argue that internet platforms are “free riders” because they have invested billions in the construction and development of internet infrastructure over the last decade.

  1. Effects of “fair share” fees on citizens and businesses.

A fee similar to “fair share payments” has been introduced in South Korea, and this is basically the only case where we can find similarities with existing solutions. The Korean example has been studied by BEUC (The European Consumer Organization), among others. It cited a study commissioned by the German Federal Internet Agency. The research indicates that South Korea is so far the only country that has responded to the concerns of telecoms and introduced the legal billing rule of Sending Party Network Pays (SPNP). Under the rules, Internet content and application providers have been required to pay fees to telecoms. The report’s conclusions are clear. All of these regulations have led to a reduction in the quality and variety of content on the Internet. It is also expected to increase costs for the end user of content and reduce investment in local infrastructure[7].

A similar view is held by the European Internet Exchange Association, which, analyzing, among other things, the situation in South Korea, points out that “fair share payments” are detrimental to the proper functioning of the Internet communications and peering market and distort competition in this market. In addition, they will negatively affect the experience of citizens in basic business operations, data sharing, access to cloud services and the development of research projects[8] .

Paradoxically, therefore, “fair share” fees in Korea have had exactly the opposite effect of the one that telecoms claim they were intended to serve. It should be pointed out that the introduction of additional fees on Internet content providers could force them to introduce at least partial payment for their services, which were previously free. This could reduce access to online content and lead to digital exclusion of less affluent Internet users. This straightforwardly violates the principle of Internet neutrality, which, however, by definition says that it is the ability of all Internet users to access selected content and applications.

Another issue is the reduction in the quality of content available online. Clearly, many companies offering, for example, streaming services, access to online TV or other video content will be affected by such fees. Prices for access to content can be introduced here or raised only up to a certain level, above which consumers will not be able to accept additional fees. In practice, it will be impossible to pass on the entire cost to content consumers. This means a smaller budget for the creation of quality online content. Similar concerns are presented, among others, by the European Association of Commercial Television and VoD Services, which has issued an open letter expressing concern on the introduction of network fees and its’ effects on the European creative industry[9]

Crucially, the dispute over “fair share payments” should not be viewed as a conflict between big telecom companies and big Internet corporations. These fees have the potential to very seriously undermine competition on the Internet and threaten the smallest entrepreneurs. Such concerns are presented by the French Association of Alternative Telecom Operators, among others, which notes that fees of this kind will be fatal to the survival of small and medium-sized digital companies[10]. Small companies offering content on the Internet will be put in a very difficult position, as on the one hand they will be charged for Internet traffic, and on the other hand it will be difficult for them to pass this cost on to consumers. The introduction of fees to offset the cost of “fair share” fees will make them lose their competitiveness with larger players in the market. 

What’s more, smaller telecom service companies are also openly criticizing the idea of fees. Such threats are pointed out by both MVNO Europe and the EU Competitive Telecommunications Association (ECTA). They point out that the fees will cause serious damage to competition in the telecom market, will directly affect smaller operators, and will negatively impact both individual consumers and telecom customer companies. The fees will only benefit the largest players in the market by strengthening their oligopolies[11] .

“Fair share payments” are also criticized by academics. In October 2022, they sent a letter to the European Commission signed by 29 market experts, PhDs and professors who know the market very well. They pointed out that the proposal to charge Internet service providers and applications is not new and has always been rejected as harmful. They point out that for the past decade the idea has been unequivocally criticized by experts, business and NGOs. The experts point out in their letter that in 2015[12], the EU granted internet users the right to freely access information and content, use and deliver applications and services of their choice. EU standards require broadband service providers to treat data in a non-discriminatory manner, regardless of what it contains, what application transmits the data, where it comes from and to whom it is directed. Even if fair share payments were directed only to the largest Internet content providers, this would still directly violate open Internet access standards.

Experts also point out that broadband networks are an important part of the value chain just as Internet content providers are driving demand from Europeans for access to the Web. Broadband providers gain significant benefits from the fact that service providers generate demand for broadband access. In doing so, telecoms pay nothing for the efforts of Internet content and application providers in creating that demand. Without the demand generated by Internet content providers, telecoms would not have many customers for high-speed Internet access services. Customers who, after all, pay telecoms for that access. Moreover, governments, universities, government offices and other public entities are also Internet content providers. All of these entities are already paying for the development of Internet networks. The researchers also explicitly point out that history and economic theory indicate that similar fees will not increase investment in Internet infrastructure by telecoms[13].

The European Video on Demand Coalition is also opposed to “fair share payments,” pointing out that the introduction of this fee will harm the development of innovation in Europe and the digitization process. They also express concern that proposals of this kind are being put forward without adequate public consultation and analysis of the impact of such solutions[14]. Germany’s VAUNET argues that fees threaten media pluralism and the quality of content[15], while the Association of Commercial Television points out that Internet access fees for content providers mean less money for content creation. Which will ultimately lead to less or lower quality content[16].

Finally, it should be noted that on June 8, 2022. 34 social organizations from 17 countries sent an open letter to Commissioners Vestager and Breton pointing out the problems cited above and opposing the introduction of “fair share payments.” The authors of the letter emphasize that the Commissioner’s statement about players generating a lot of Internet traffic who should be charged a fair fee to telecoms shows a fundamental misunderstanding of how the Internet works[17].

So it turns out that both businesses (including smaller telecoms), social organizations, industry organizations and academia speak with one voice and strongly oppose the idea of “fair share payments” stressing that it is harmful to the entire market. The only entities that will gain from it are the largest telecoms, which are actively lobbying the solution at the European Commission.

  1. Polish market

The value of the Polish telecommunications market is 40.8 billion Polish zlotys (approximately 8.73 billion euros). Telecommunications investments in 2020 amounted to 8.9 billion Polish zlotys (approximately 1.95 billion euros). As many as 66.6% of broadband internet users have a connection with a bandwidth of at least 100 Mbps, and estimates indicate that by 2026, over 80% of mobile internet users will have access to 5G technology[18].

According to a survey conducted by the Office of Electronic Communications on a sample of 2011 people aged 15 and over, 97.2% of people in our country use mobile phones, 54.9% use mobile internet, and 54.1% use stationary internet. Any kind of internet access was declared by 79.1% of the respondents. The average monthly bill for stationary internet is 59.17 zlotys (just under 13 euros), while for mobile internet it is 46.43 zlotys (approximately 10 euros)[19]. Poland ranks 30th in the Speedtest Global Index for broadband internet access speed, with an average speed of 106.40 Mbps, and 44th for mobile internet with a speed of 47.86 Mbps[20]. Therefore, the internet in Poland is relatively fast and inexpensive.

Providing fast internet at a relatively low cost, of course, requires investment in infrastructure. However, in Poland, a number of such tasks are undertaken from public funds and do not cost telecom companies a penny. One can point, among others, to the information contained in the “Broadband Access Plan for Poland,” according to which in the Digital Poland Operational Program for 2014-2020, out of the total funds amounting to 2.57 billion euros, over a billion was allocated to the expansion of broadband networks[21]. Further expenditures are planned in the program for 2021-2027. The entire 2 billion euros is to be allocated, among other things, to ensure access to broadband internet with a speed of at least 100 Mbps in every household and business and with a speed of at least 1 Gbps in every place that is significant in terms of social and economic aspects, such as schools, hospitals, offices, and technological and business centers[22]. In addition, funds for the expansion of internet infrastructure have also been planned in the Broadband Fund, which will finance investment projects worth a total of 20 million zlotys in the first call[23]. Further financing has also been planned in the National Recovery Plan. Formally, 21% of the budget is allocated for digitization-related projects, although Minister Plenipotentiary Paweł Lewandowski suggests that even over 30% of the NRP budget may be allocated to this purpose. By 2026, 931 thousand households are planned to be connected to broadband networks[24].

Taking into account the scale of public investments in expanding internet infrastructure, it is clear that the largest cost associated with the dissemination of fast internet in Poland has been to a large extent supported by public funding, mainly through funds from the EU. Similarly, in other countries, huge amounts of money from both the EU and national budgets are allocated for digital transformation. Therefore, telecom companies are not bearing these costs, but rather taxpayers. This means that big telecommunication companies are using infrastructure financed by all of us, burdening their customers with the costs of internet access, and now they are demanding “fair share payments” from content and internet application providers, which could result in significant changes to the internet as we know it, unfortunately only for the worse. Telecom companies will gain by receiving enormous amounts of money, while we will all lose.

In addition, other instruments such as the Broadband Fund are being prepared or already launched, and the development of telecommunications infrastructure is included in the National Recovery Plan.

Therefore, it is difficult to find rational reasons for additional funding of telecommunication operators’ budgets. Moreover, the adoption of the proposal on network fees may in practice lead to limiting access to certain platforms, which directly contradicts the principle of net neutrality.

***

[1] https://www.reuters.com/business/media-telecom/eus-vestager-assessing-if-tech-giants-should-sharetelecoms-network-costs-2022-05-02/ (accessed April 27, 2023).

[2] https://www.reuters.com/technology/eu-wants-details-big-tech-telcos-investment-plans-source-2023-01-10/ (accessed April 27, 2023).

[3] https://www.project-disco.org/european-union/020123-fast-internet-doesnt-cost-eu-telecom-operatorsmuch-at-all/ (accessed April 27, 2023).

[4] https://www.project-disco.org/european-union/020123-fast-internet-doesnt-cost-eu-telecom-operatorsmuch-at-all/ (accessed April 27, 2023).

[5] https://oferty.orange.pl/swiatlowod2/ (accessed April 27, 2023).

[6] https://www.project-disco.org/european-union/020123-fast-internet-doesnt-cost-eu-telecom-operatorsmuch-at-all/ (accessed April 27, 2023).

[7] WIK-Consult report, Study for the Federal Network Agency Germany, Competitive conditions on transit and peering markets Implications for European digital sovereignty Final report.

[8] https://www.euro-ix.net/media/filer_public/c7/72/c772acf6-b286-4edb-a3c5042090e513df/spnp_impact_on_ixps_-_signed.pdf (dostęp na dzień 27.04.2023 r.).

[9] https://www.acte.be/publication/tv-vod-statement-on-network-fees/ (accessed April 27, 2023).

[10] https://www.project-disco.org/european-union/020723-is-anyone-in-favour-of-taxing-internet-traffic/ (accessed April 27, 2023).

[11] https://www.project-disco.org/european-union/020723-is-anyone-in-favour-of-taxing-internet-traffic/ (accessed April 27, 2023).

[12] Regulation (EU) 2015/2120 of the European Parliament and of the Council of November 25, 2015, Official Journal of the European Union L 310.

[13] https://www.komaitis.org/personal-blog/29-internet-experts-and-academics-send-a-letter-to-thecommission-urging-to-abandon-the-sending-party-network-pays-proposal (accessed April 27, 2023).

[14] https://www.europeanvodcoalition.com/positions/position-paper-on-net-neutrality/ (accessed April 27, 2023).

[15] https://www.politico.eu/wp-content/uploads/2022/11/02/VAUNET-positionpaper_NetworkFees.pdf (accessed April 27, 2023).

[16] https://www.acte.be/publication/tv-vod-statement-on-network-fees/ (accessed April 27, 2023).

[17] https://epicenter.works/sites/default/files/2022_06-nn-open_letter_cso_0.pdf (accessed April 27, 2023).

[18]https://www.telepolis.pl/images/2022/06/raport_o_stanie_rynku_telekomunikacyjnego_w_polsce_w_2021_r._30.06..pdf (accessed April 27, 2023).

[19] Office of Electronic Communications, Analysis of the functioning of the telecommunications services market in Poland and assessment of consumer preferences. 2022. Survey of individual customers.

[20] https://www.speedtest.net/global-index (accessed April 27, 2023).

[21] https://digital-strategy.ec.europa.eu/en/policies/broadband-poland (accessed April 27, 2023).

[22] https://www.gov.pl/web/funds-regional-policy/nearly-2-billion-euros-for-polands-digital-transformation (accessed April 27, 2023).

[23] https://www.gov.pl/web/cyfryzacja/fundusz-szerokopasmowy–pierwszy-nabor-wnioskow (accessed April 27, 2023).

[24] https://www.wirtualnemedia.pl/artykul/internet-szerokopasmowy-rozwoj-sieci-budzet-kpo ; https://www.gov.pl/web/planodbudowy/transformacja-cyfrowa (accessed April 27, 2023).

 

See more: 15.05.2023 “Network fees” proposed by telecommunications – operators will consumers pay twice for infrastructure maintenance?

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